Being Mainio is about being bold. Staying true to your attitude, treating the world and its beings with compassion and kindness and respecting the environment. They want kids to be themselves and have the courage to break down boundaries and defeat stereotypes. However young, old, big or small you are and no matter where you are, go and change the world and have adventures.
Mainio clothes are designed to be lived and loved in for years. That’s why they work with materials that are as durable as they are good for the planet and its inhabitants. Every collection they launch is made from sustainably and ethically sourced high-quality organic cotton and mulesing-free merino wool. Their clothes are produced in factories that ensure all workers receive a good living wage, often more than the government minimum. Mainio want its workers to live comfortably and also want to make sure the kids of their collaborators' workers are also allowed to be kids!